Hello and happy Tuesday! Or with this being part two should it be Twosday? In all honesty it likely does not matter because all most people are thinking about is the slew of new content that has been released on iRacing this morning. And to be honest, same fam.
In part 1 we explored iRacing pricing model and the difficulties it faces from an economics perspective, and its unique position between traditional racing and that new fangled esports all the kids are watching these days, and the disconnect between those 2 entities.
Here in part 2 I want to analyze that position a little more.
The left lane: Real Racing
Its no secret that from the start iRacing was intended for two primary markets: as a training tool for real drivers and for the hardcore sim racer. And over the course of the past 10 or so years iRacing has done a good job in that position with those markets. Continue reading “iRacing Week 13 Write Up Part 2: The Not so Fork in the Road”